Brand Messaging & Marketing Strategy, Email Launch Copywriting for Leadership Consultant

What I did:

• This virtual work leadership consultant needed help developing her marketing strategy, brand voice, and clarity on her ideal client avatar
• After a deep strategy session, I did comprehensive research to help develop a messaging and positioning strategy that would allow her to grow her business online
• I delivered a detailed plan for her to take action to grow her business with alignment, clarity and a differentiated value prop
• I also ghostwrote an email campaign and some LinkedIn posts to sell her virtual workshop

The results:

• More clarity on how to do her marketing moving forward

• She was able to use the brand voice I created to write all her content and emails with consistency and ease

• My emails and posts converted multiple people to purchase her workshop (almost sold out)

• The emails performed so well (stats below) that she got an incredible amount of traffic to her sales page

  

Full Stack Brand Marketing, Content, and Copywriting for Spiritual Teacher

What I did:

• For almost 2 years, I ghostwrote everything for a spiritual teacher, including his emails, eBook, landing pages, virtual event presentations, social media content, and website.
• Since he is skilled at speaking, I was able to sift through hours of speaking content to turn it into engaging written content
• I created his marketing, messaging, and positioning strategy in a way that stood out from his competitors and made his USP clear and compelling

The results:

• He received regular inquiries through his website
• He grew his email list to hundreds of subscribers with a tiny social media following